Method

Overview

Method is a cleaning products company known for premium, design-focused home cleaning solutions. The brand positions itself in the eco-conscious segment, offering phosphate-free and toxin-free formulations across dish soaps, laundry detergents, hand washes, and surface cleaners. Method emphasizes sustainable packaging and aspirational home aesthetics, marketing itself as an 'eco-chic' alternative to conventional cleaning products. The company distributes nationally through major retailers including Target, CVS, Lowe's, and Bed Bath & Beyond, with international presence in Canada, France, Japan, and the UK.

History

Method was founded in 2000 by Kevin Farnham, David Lipkin, Patrick Newbery, Mike Abbink, and Meng Mantasoot, launching with a mission to combine effective cleaning with environmental responsibility and design-forward packaging. The company gained traction by introducing concentrated formulations that reduced water content and packaging waste, notably pioneering triple-concentrate laundry detergent. Method expanded its product portfolio to over 100 SKUs and achieved significant market penetration through strategic retail partnerships. The brand has maintained focus on innovation in sustainable home care while building recognition for its distinctive bottle designs and eco-conscious positioning.

Product Lines

Manufacturing

Method manufactures products through a combination of in-house production and contracted manufacturing. The company emphasizes quality control and sustainable production practices aligned with its eco-conscious brand positioning. Products are formulated to meet environmental standards and are eligible for LEED certification in certain applications.

Notable Products

• Triple Concentrate Laundry Detergent - Pioneering concentrated formula that removes water to reduce packaging and environmental impact
• Pink Grapefruit Dish Soap - Signature phosphate-free dish soap known for distinctive design and botanical fragrance
• Green Tea and Aloe Foaming Hand Wash - Premium hand wash combining natural ingredients with minimalist packaging design
• Dish Soap Refill Pouches - Recyclable refill format designed to reduce single-use plastic waste
• Daily Granite Cleaner - Specialty surface cleaner formulated for streak-free cleaning on natural stone

Reputation

Method is recognized for successfully positioning premium cleaning products at a time when consumers typically trade down to private labels, demonstrating strong brand loyalty among eco-conscious and design-oriented consumers. The brand is praised for its commitment to non-toxic formulations, innovative packaging design, and environmental responsibility. Strengths include distinctive aesthetic appeal and genuine sustainability efforts; however, some consumers perceive the products as premium-priced relative to conventional alternatives. The brand maintains credibility through consistent messaging around health, wellness, and environmental impact rather than relying solely on performance claims.