Metrokane
ActiveOverview
Metrokane is a manufacturer and distributor of wine and spirits accessories, primarily known for the Rabbit and Houdini brands. It offers products such as corkscrews, aerating pourers, bottle stoppers, decanters, flasks, and gifts, with custom imprinting available. The company positions itself as a provider of recognized wine accessories in the market, with retail price points from $4 to $50.12
History
Metrokane was founded in 1983 as an importer and manufacturer of wine accessories. It gained prominence through the Rabbit corkscrew, noted in industry recognitions like the Inc. 5000 list around 2011 for revenue growth.15 The company operates as Metrokane Distribution, LLC, continuing to distribute Rabbit and Houdini branded products.17
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Rabbit Corkscrews | Lever-style wine openers | $20 - $50 |
| Houdini Corkscrews | Alternative wine openers | $15 - $40 |
| Rabbit Bottle Stoppers | Silicone wine preservers | $4 - $15 |
| Aerating Pourers | Wine aeration accessories | $10 - $25 |
| Decanters | Wine decanting vessels | $20 - $50 |
Manufacturing
Metrokane is identified as a manufacturer of Rabbit and Houdini wine accessories, though specific locations are not detailed in available sources. Products appear to be produced for distribution, with no information on in-house versus outsourced facilities.12
Notable Products
- Original Rabbit Corkscrew - Lever-operated corkscrew retailing at $49.99, a flagship product with high consumer recognition.
- Rabbit Bottle Stoppers - Colorful silicone stoppers starting at $4 retail, used for wine preservation.
- Houdini Corkscrew - Twist-style wine opener under the Houdini brand.
- Aerating Pourers - Devices for pouring and aerating wine to enhance flavor.
- Decanters - Glass vessels for decanting and serving wine.
Reputation
Metrokane is recognized among professionals for its Rabbit corkscrew, which has achieved notable consumer awareness and was highlighted alongside major brands in growth lists like Inc. 5000. Enthusiasts value the practical design and warranties of its accessories. Limited public reviews are available, with company profiles indicating a small operation focused on quality and service in the wine accessory niche.135
Sources (7)
- https://winebusinessanalytics.com/buyersguide/company/25259/Metrokane-Distribution-LLC
- https://rocketreach.co/metrokane-inc-profile_b5a86513f95e9bd2
- https://www.glassdoor.com/Overview/Working-at-Metrokane-EI_IE21588.11,20.htm
- https://www.kitware.com/kitware-ranks-1572-on-the-2011-inc-5000-list/
- https://bitwizards.com/news/bit-wizards-makes-list-of-americas-fastest-growin
- https://law.justia.com/cases/federal/district-courts/FSupp/618/273/1793215/
- https://www.dnb.com/business-directory/company-profiles.metrokane_distribution_llc.38fc3bdecebb5e19d856ab40e2be4c25.html