Miller DIvision

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Overview

Miller Division is a Spanish skateboard brand specializing in surfskates, skate decks, cruisers, and longboards, known for offering high-quality products at affordable prices compared to established competitors.123 Founded in 2012, it has expanded from the Spanish market to 30 countries, focusing on performance-oriented surfskates with proprietary trucks like the XRKP for pumping and carving.14

History

Miller Division was founded in 2012 in Northern Spain by Ivan Garcia, a former pro skateboarder handling product development, and Ricardo Garrido, an entrepreneur serving as CEO.16 Initially focused on skateboards and longboards in the Spanish market for its first three years, it expanded internationally in 2015 via the ISPO tradeshow in Munich.1 The brand entered the surfskate segment in summer 2016 with its own completes and surf trucks, building presence in 30 countries.12

Product Lines

Product LinePositioningPrice Range
Miller Basic SurfskateEntry-level surfskate$180
Miller Division SurfskatePremium surfskate with custom graphics$195 - $230
Skate decksStreet skateboards$90 - $140
CruisersFun cruisers like Loop 27.5"$150
LongboardsPerformance longboards$150 - $210

Manufacturing

Products are produced in Northern Spain near the Atlantic shoreline, in an area with strong board sports presence.13 The company designs in Europe, with skaters and surfers on the team developing items like the XRKP surf truck.13

Notable Products

  • Soul Surfskate - Best-selling complete surfskate model.
  • Pablo Solar Surfskate - Popular high-performance surfskate.
  • Mundaka Surfskate - Top seller in the surfskate line.
  • XRKP Surf Truck - Proprietary Xtreme Reverse King Pin truck for surf turns and pumping.
  • Loop 27.5" Cruiser - Compact cruiser for urban riding.

Reputation

Miller Division is viewed as a strong value contender in surfskates, providing high-end specs and performance at lower prices than brands like Carver, appealing to skaters seeking affordable alternatives.13 Enthusiasts note improvements in newer models like XRKP trucks, positioning it as a challenger to established names, though as a newer entrant it competes with upstarts like Slide.1 Professionals highlight its Basque Country roots and focus on diverse sizes for different riders.34

Sources (7)
  1. https://www.ridingboards.com/miller-surfskate/
  2. https://millerdivision.com
  3. https://www.surf-skateboards.com/en/brands/miller-division.html
  4. https://www.boardsportsource.com/miller-division-2023-surfskate-brand-preview/
  5. https://www.nomadeshop.com/en/marques/186-miller-division
  6. https://anotherstorybangkok.com/blogs/news/discover-more-about-surfskate-with-miller-division
  7. https://www.boardsportsource.com/miller-division-2023-cruisers-preview/