Mira Showers
ActiveOverview
Mira Showers is a British manufacturer of showers, taps, and shower accessories operating under the Kohler Company umbrella. The company specializes in mixer showers and digital shower systems for residential and commercial applications. Mira holds a significant position in the UK bathroom fixtures market, known for combining functional design with innovation in showering technology.
History
Mira Showers traces its origins to 1921 and has operated for over 100 years in the bathroom fixtures sector. The company is registered as Kohler Mira Limited, incorporated on 20 November 1930, and was previously known as Walker, Crosweller & Company Limited until 1986. The business manufactures taps and valves as its core product category and is now part of the Kohler Company portfolio.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Mixer Showers | Mid-range thermostatic and manual mixing systems | $200 - $800 |
| Digital Showers | Premium smart shower control systems | $600 - $2,000 |
| Shower Heads and Accessories | Replacement and upgrade components | $50 - $400 |
| Taps and Valves | Bathroom and kitchen tap solutions | $100 - $600 |
Manufacturing
Mira manufactures products at its Whaddon Works facility in Cheltenham, Gloucestershire, United Kingdom. The company specializes in the manufacture of taps and valves as classified under SIC code 28140. Operations focus on both in-house production and assembly of shower and tap systems.
Notable Products
- Mira Thermostatic Mixer Showers - Temperature-controlled shower systems designed for safety and comfort in residential bathrooms
- Mira Digital Showers - Smart shower systems with electronic controls for precise temperature and flow management
- Mira Shower Heads - High-performance showerheads available in various spray patterns and finishes
- Mira Kitchen and Bathroom Taps - Mixer tap solutions for kitchen and bathroom applications
Reputation
Mira Showers is recognized in the UK market for reliable, functional bathroom fixtures with emphasis on safety and user experience. The brand benefits from its heritage of over 100 years in the industry and is positioned as a credible mid-market option rather than a luxury brand. Professional installers and consumers appreciate the balance between innovation and practicality, though the brand operates in a competitive segment with both premium and budget alternatives available.