Missoma
ActiveOverview
Missoma is a UK-based jewelry company specializing in demi-fine or semi-fine jewelry, including necklaces, earrings, bracelets, and rings. It positions itself in the accessible luxury segment with products made from 18k gold vermeil on silver, gold plating on brass, sterling silver, or 14k solid gold, often featuring lab-grown diamonds, cubic zirconia, and semi-precious gemstones. The brand has developed a following through word-of-mouth and e-commerce, shipping to over 74 countries with recent monthly sales around $1.4M.
History
Missoma was founded in 2008 by Marisa Hordern, who started designing fashion-forward, high-quality, affordable jewelry after finding none available. The company was formally incorporated as MISSOMA JEWELLERY LIMITED on 27 January 2011, quickly renaming to MISSOMA LIMITED. It grew from a three-person team to over 60 employees and ranked fourth among fastest-growing UK SMEs on the Sunday Times Fast Track 100 list.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Necklaces (layering chains and pendants) | Demi-fine everyday layering | $100 - $500 |
| Earrings (hoops and studs) | Versatile semi-precious designs | $80 - $300 |
| Bracelets (cuffs and charms) | Stackable gold vermeil pieces | $120 - $400 |
| Rings (gemstone and diamond) | Affordable solid gold options | $150 - $600 |
Manufacturing
Products are designed in-house at the London studio. Manufacturing is outsourced, with pieces hand-made from 100% certified recycled 18k gold vermeil on silver, 18k gold plating on brass, sterling silver, or 14k solid gold, incorporating lab-grown diamonds, cubic zirconia, and hand-cut semi-precious gemstones. The company specializes in micron plating with over 18 years of experience.
Notable Products
- Lucky Charms - Charm bracelets and necklaces with customizable semi-precious stone pendants.
- Planet Necklaces - Layering necklaces featuring celestial motifs in gold vermeil.
- Hoop Earrings - Everyday hoops in various sizes with gold plating or vermeil.
- Cuffs - Bold bracelet cuffs in sterling silver or gold vermeil.
- Gemstone Rings - Rings set with hand-cut semi-precious stones in 14k gold.
Reputation
Missoma is recognized among jewelry enthusiasts for pioneering demi-fine jewelry that bridges fashion and fine jewelry at accessible prices, with strong appeal in layering trends. Professionals note its consistent quality in plating and recycled materials, contributing to its cult status and high e-commerce sales. Some critiques focus on the durability of plating over time compared to solid gold pieces, though customer loyalty remains high due to design variety.