Mitomo

Overview

Mitomo Co., Ltd. is a Japanese cosmetics company specializing in skincare products, particularly facial mask sheets and packs. Established in 2006, it manufactures and distributes beauty and healthcare items using Japanese ingredients, targeting international markets in Asia, Europe, and worldwide through various branded lines.²³⁷

History

Mitomo Co., Ltd. was established in 2006 as a cosmetic wholesaler in Japan. In 2010, it launched the MI109 series, followed by multiple new brands including Mitomo Treatment (MT Series) in 2011, Uruuru Series in 2014, and Herbal Series in 2022-2023. The company expanded internationally with facilities like a China factory in 2016, EU distributor in 2017, and MITOMO COSMETICS Co., Ltd. for manufacturing in 2012.²

Product Lines

Manufacturing

Products are manufactured in Japan and South Korea at facilities including own plants established since 2011. MITOMO COSMETICS Co., Ltd. handles manufacturing in Japan, with additional production lines supporting OEM services. Quality control is in-house, compliant with ISO-9001.²³

Notable Products

• MI109 Series Masks - Skincare sheet masks launched in 2010 for Japanese market.
• Mitomo Treatment (MT Series) - Treatment masks introduced in 2011.
• Hada Supply (HS Series) - HS505 and MG505 masks launched in 2019 and 2023.
• Herbal Series Masks - CICA, DOKUDAMI, and SICON series using natural herbs, launched 2022.
• Goddess (MG Series) - Premium masks launched in 2020.

Reputation

Mitomo is perceived as a reliable provider of affordable, natural Japanese sheet masks by skincare enthusiasts, valued for ingredient quality and variety across global markets. Professionals note its strong OEM capabilities and international expansion, though some critique limited R&D scale with fewer than 5 staff. Balanced for compliance with Japanese and EU standards.³⁵