Morellato

Active

Overview

Morellato is an Italian company known for designing and manufacturing jewelry and watches, originating as a watch strap producer in 1930. It leads in Europe for multi-brand watch and jewelry retail through chains like Bluespirit, D’Amante, and Cleor, with 660 stores and presence in 60 countries. The group manages 22 brands, including owned labels like Philip Watch and Sector No Limits, and licensed ones like Just Cavalli and Maserati, with full control over production from design to retail.

History

Founded in 1930 in Venice by Giulio Morellato as a leather watch strap manufacturer. In 1990, Massimo Carraro acquired the family business, expanding into jewelry boxes in 1986 and jewelry in 2000. Key acquisitions include Sector Group in 2006, Bluespirit in 2007, and a joint venture with Geresa in 2014; the group rebranded to Morellato Group and grew internationally into markets like China and India.

Product Lines

Product Line	Positioning	Price Range
Morellato Jewelry	Premium Italian design jewelry	$150 - $2,000
Philip Watch	Classic and contemporary timepieces	$200 - $1,500
Sector No Limits	Sport and performance watches	$150 - $800
Live Diamond	Diamond-set jewelry collections	$500 - $5,000
Bluespirit Gold	18-karat gold jewelry	$300 - $3,000
D’Amante Diamonds	Gemstone and diamond jewelry	$400 - $4,000

Manufacturing

Full in-house production chain in Italy, covering design, jewelry, watches, watchstraps, packaging, and displays. European leader in Made in Italy watchstrap manufacturing, supplying Swiss watch companies with precious leathers and sustainable materials. Logistical platforms in Italy and China support global distribution.

Notable Products

Morellato Icona Collection - Signature jewelry line with chain and pendant designs in steel and gold.
Philip Watch Achille - Classic automatic watch with minimalist dial.
Sector No Limits Dive Watch - Sports watch with high water resistance and Italian design.
Bluespirit 18K Gold Chains - Handcrafted gold chains for everyday wear.
Live Diamond Earrings - Diamond jewelry emphasizing natural and lab-grown stones.

Reputation

Morellato is recognized for its strong manufacturing heritage in watchstraps and Italian craftsmanship, with professionals noting its supply chain control and retail dominance in Europe. Enthusiasts appreciate accessible premium jewelry and reliable watches under brands like Philip Watch, though some critique licensed lines for lacking innovation compared to luxury competitors. The group's scale and omnichannel presence earn respect in the mid-market segment.

Sources (10)