Morrell

Overview

Morrell Manufacturing, Inc., operating as Morrell Targets, produces archery targets from its base in Alma, Arkansas. The company specializes in bag targets and foam targets designed for archery practice with various arrow types. It maintains a position as a standalone manufacturer in the archery industry, focusing on dealer support and product innovation amid consolidation by larger conglomerates.

History

Morrell Manufacturing, Inc. was founded in 1986 by Dale Morrell, starting as a garage operation that developed a revolutionary bag target. The company grew into a recognized leader in archery targets, known for its Yellow Jacket series. It has remained family-owned and independent for over 30 years, expanding its product range to include both bag and solid-poured foam targets.

Product Lines

Manufacturing

Products are manufactured in-house at the company's facility in Alma, Arkansas, United States. Morrell emphasizes USA-made production for its bag and foam targets.

Notable Products

• Yellow Jacket Series - Popular bag targets known for handling broadheads and field points with multi-layer foam construction.
• Supreme Tall Target - Oversized bag target replicating deer vitals for realistic practice at extended ranges.
• Cube Field Point Targets - Compact foam blocks designed for high-volume field point shooting with easy arrow removal.
• Double Duty Bag - Bag target engineered for both field points and broadheads with reinforced stopping power.

Reputation

Morrell Targets is regarded by archers for producing reliable, durable targets that withstand repeated broadhead use. Professionals and enthusiasts appreciate the family-owned status and consistent quality in bag target innovation. Some users note variability in foam target longevity compared to bag lines, though the brand holds strong dealer loyalty.