Moss
ActiveOverview
Moss Snowstick is a Japanese brand specializing in snowsurfboards, which adapt surfboard shaping techniques to snow riding. Founded in 1971, it pioneered snowsurfing with a focus on premium, all-terrain boards designed for fluid turns mimicking surfing. The brand maintains a niche position in snowsports, emphasizing heritage from surfing culture and events like the Japan Snow Surfing Association.
History
Moss Snowstick was founded in 1971 by Shinzo Tanuma, a surfboard shaper from Shonan Kamakura, Japan, who created the first Snowstick prototype using surfboard construction methods. In 1979, it launched its first snowboards under the Moss Snowstick name, featuring fiberglass construction for snow surfing. The company established the Japan Snow Surfing Association in 1982 to promote the sport and released key models like the V-1 precursor to the U series. By 1988-1989, it shifted to ski-based construction and entered snowboarding with alpine and freestyle models.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| U Series Snowsurfboards | Signature all-terrain surf-style boards | $700 - $900 |
| V-1 Series Snowsurfboards | Precursor to U series for versatile riding | $650 - $850 |
| 1800SL Snowboards | Alpine-oriented ski construction model | $600 - $800 |
| Freestyle Snowboards | Park and trick-focused boards | $550 - $750 |
| Alpine Snowboards | Carving and speed-oriented models | $600 - $850 |
Manufacturing
Boards are manufactured at top-tier factories in Japan and China through long-term trusted partners. Production emphasizes premium construction techniques derived from surfboard and ski methods. The company operates a distribution hub in California for U.S. shipping.
Notable Products
- V-1 Snowsurfboard - Precursor to the signature U series, released in 1982 for dynamic snow surfing.
- 1800SL Snowboard - 1988 model based on ski construction, marking a production shift.
- U Series Snowsurfboards - Current flagship line focused on all-terrain turns and surf-inspired riding.
- First Moss Snowstick Prototype - 1971 handmade board by Shinzo Tanuma, birthing snowsurfing.
Reputation
Moss Snowstick is regarded by snowsurfing enthusiasts as the originator of snow surfing with authentic Japanese craftsmanship and surf heritage. Professionals appreciate the boards' fluid turning and premium build for all-mountain use. Some note the niche appeal limits mainstream recognition compared to conventional snowboards.