MOUSTACHE Bikes

Overview

Moustache Bikes is a French manufacturer of electric bicycles powered by Bosch systems, offering models for urban, trekking, cargo, and mountain biking use. The brand focuses on integrating innovative features like custom handlebars and rear suspension with high-quality components. It distributes through independent dealers worldwide, with 45% of production exported.²⁴⁵

History

Moustache Bikes was founded in 2011 by Emmanuel Antonot and Grégory Sand in Golbey, Vosges, France, under Cycle Me. Sales grew from 1,500 units in 2012 to 3,000 in 2013, and in 2015, FCPR Initiative et Finance acquired a minority stake while founders retained majority control. The assembly plant relocated to Thaon-les-Vosges in 2017, expanding capacity to 100,000 bikes annually.²

Product Lines

Manufacturing

Products are designed and assembled in Thaon-les-Vosges, Vosges region, France, at a facility with capacity for 100,000 bikes per year. The in-house research and development handles prototype design, while assembly supports 200 bikes daily. Components like Bosch motors are integrated during production.²⁵

Notable Products

• Lundi 26 - Iconic step-through urban e-bike with custom Moustache handlebars for comfort.
• Samedi 27 Xroad - Hybrid model featuring Magic-Grip rear suspension for versatile terrain.
• Dimanche Trail - eMTB with Bosch mid-drive for aggressive trail riding.
• Lundi 20 - Compact urban e-bike emphasizing user-friendliness.
• Samedi 28 - Trekking e-bike with ergonomic design and Bosch power.

Reputation

Moustache Bikes is regarded by enthusiasts for its stylish designs, Bosch-powered performance, and innovative features like proprietary suspension and handlebars. Professionals note strong build quality and comfort across urban and trail models. Some criticism exists on pricing positioned in the premium segment relative to competitors.⁴