Moxi

Overview

Moxi is a roller skating brand known for colorful, customizable roller skates, accessories, apparel, and protective gear targeted at enthusiasts of all ages. It operates a retail shop and promotes skating culture through events like skate camps. The brand emphasizes American-made products and high-quality gear.

History

Michelle Steilen founded Moxi Skates in 2008 in Long Beach, California, aiming to create a new style of colorful, fun, American-made roller skates. She partnered with Riedell Skate Co. in Red Wing, Minnesota, for production, where Riedell owns and manufactures the skates while Moxi manages the brand identity, website, and retail. The company has maintained operations from Long Beach headquarters, with recent adjustments including a store name change and appointment-based visits.

Product Lines

Manufacturing

Moxi skates are manufactured by Riedell Skate Co. in Red Wing, Minnesota, USA. The brand positions its core products as American-made. Accessories and apparel are managed from California but specific production details are not specified.

Notable Products

• Moxi Roller Skates - Customizable quad roller skates in various colors, made in USA starting from $269.
• Moxi Skate Boots - Vibrant, high-quality boots paired with plates for quad skating.
• Moxi Wheels - Skate wheels designed for performance and style.
• Moxi Apparel Line - Tops, shorts, hats, and sunglasses for skating outfits.
• Protective Gear - Helmets, pads, and guards for safety during skating.

Reputation

Moxi is perceived positively by roller skating enthusiasts for its stylish, colorful designs and USA-made quality, appealing to those seeking personalization and community events. Professionals note the reliable partnership with Riedell for durable skates. Some consumers report customer service challenges, particularly with Amazon orders requiring separate handling.