Murdock London

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Overview

Murdock London operates barber shops in London locations including Covent Garden, Soho, Shoreditch, Sloane Square, and Redchurch Street in Shoreditch, offering haircuts, shaves, beard trims, and facials based on traditional barbering techniques.³⁴⁸ The brand provides men's grooming products such as haircare, beard care, and shaving items, made in England, with a commitment to 100% vegan formulations by Spring 2021.¹² It positions itself in the luxury male grooming market, extending barbershop expertise to at-home products.¹³

History

Murdock London was founded in 2006, with its first barbershop opening on Redchurch Street in Shoreditch.³ The company expanded to multiple locations across London, including Sloane Square, Covent Garden, and Soho, boasting 8 barber shops at one point.⁴ It developed a product range drawing from barbershop expertise and pledged to make its entire product line 100% vegan by Spring 2021.¹

Product Lines

Product Line	Positioning	Price Range
Haircare (Shampoo & Conditioner)	Luxury formulations for men's hair	$25 - $50
Beard Grooming (Shampoo & Moisturiser)	Strengthens and softens facial hair	$25 - $50
Hair Styling Products	For modern styling needs	$20 - $40
Shaving Products	Based on traditional techniques	$20 - $50

Manufacturing

Products are made in England.²

Notable Products

Beard Moisturiser - Non-greasy formula that strengthens and softens facial hair.
Beard Shampoo - Premium shampoo for beard grooming.
Hair Conditioner - Conditioner for head and beard hair.
Hair Shampoo - Formulation for men's haircare.

Reputation

Murdock London receives positive feedback for product quality, with users noting clean, nice-smelling hair when using shampoo and conditioner together.⁷ It is perceived as a luxury grooming brand by enthusiasts, praised for barbershop experiences and extending expertise to products.¹⁵⁶ Some reviews question if premium products fully live up to the hype in value.⁶

Sources (8)