Muzik Eyewear
ActiveOverview
MUZIK is a fashion eyewear brand created in 2013 by a design studio based in Korea, England, and France. The brand specializes in sunglasses and optical frames with designs inspired by music, naming products after music genres. MUZIK positions itself as a design-forward eyewear brand that combines artistic vision with craftsmanship, targeting fashion-conscious consumers who value creative aesthetics and quality construction.
History
MUZIK was founded in 2013 as the first major project of a design studio created by artists and designers with backgrounds in cinematography, fashion, branding, and eyewear. The brand was established with a unique concept linking eyewear design to music, with product names derived from music genres. Manufacturing partnerships were established with experienced French and Asian producers to ensure quality production. The brand has expanded into multiple markets across Asia and North America while maintaining its core design philosophy.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Fashion Sunglasses | Music-inspired designer sunglasses | $150 - $400 |
| Optical Frames | Prescription eyeglasses with artistic design | $120 - $350 |
| Blue Light Glasses | Digital screen protection eyewear | $100 - $250 |
Manufacturing
MUZIK eyewear is manufactured across multiple locations including France, Korea, and Japan, depending on frame materials and styles. The brand partners with an experienced French manufacturer with approximately 30 years of eyewear industry expertise. Production utilizes DIVEL ITALIA sun lenses, a heritage lens manufacturer with history dating to World War Two.
Notable Products
- Music Genre-Named Frames - Eyewear collections named after music genres, each reflecting distinct artistic and design concepts
- Analog Speaker Cases - Eyewear cases designed with real analogue speaker functionality, embodying the brand's music-centric philosophy
- Acetate Optical Frames - Mid to high-end optical frames produced from quality acetate materials with artistic design elements
Reputation
MUZIK is recognized as a niche fashion eyewear brand that successfully merges artistic design with functional eyewear. The brand appeals to design-conscious consumers and music enthusiasts seeking distinctive, non-mainstream eyewear. Its strength lies in unique aesthetic positioning and quality manufacturing partnerships. Limited market presence and availability in select regions may restrict broader consumer awareness compared to established eyewear brands.