BASU

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Overview

BASU produces personal safety alarms, primarily the eAlarm, a compact device that emits a loud siren when activated by pulling a pin. It positions as a non-violent, TSA-approved deterrent for personal defense against attackers or animals, marketed through myealarm.com as an official store.⁶⁸ Over 500,000 units have been sold in the US, with police testing noted.⁶

History

BASU was founded by Dr. Shub Basu, inventor of the original eAlarm, around 2014.⁸ The company developed the eAlarm as a pin-activated sound grenade emitting 120-130 decibels for self-defense.¹²⁵ It has gained recognition through reviews for use in urban, camping, and bear country scenarios.³⁵

Product Lines

Product Line	Positioning	Price Range
eAlarm Personal Alarm	Keychain self-defense siren	$15 - $20
eAlarm Plus Tripwire Alarm	Camping perimeter security alarm	$15 - $20

Notable Products

eAlarm - Compact 120dB pin-activated alarm for personal safety, fits on keychain.
eAlarm Plus - 130dB emergency alarm with tripwire function for camping and gear protection.
eAlarm Sound Grenade - Ear-piercing alarm that continues until pin reinserted, non-stoppable once activated.

Reputation

BASU eAlarm is viewed positively by reviewers for its compact size, loud output, durability, and affordability as a non-lethal deterrent.¹²³ Users in outdoor and self-defense communities praise its effectiveness against animals and thieves.³⁵ Criticisms include non-replaceable batteries, requiring full device replacement after 5 years or 30 minutes use.³

Sources (8)