Nectar Sleep

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Overview

Nectar Sleep is a direct-to-consumer mattress company specializing in foam mattresses sold primarily online via nectarsleep.com. It operates in the mattress-in-a-box segment, offering products with extended trial periods and warranties. The brand gained prominence through rapid ecommerce growth, reaching over $500 million in sales by 2020 under its parent company.

History

Nectar Sleep was founded in January 2017 by Craig Schmeizer and partners after identifying growth potential in the mattress sector. It generated $44 million in revenue in its first year and grew to $250 million the next, becoming North America's fastest-growing ecommerce retailer. In May 2019, the founders launched Resident Home as the parent company; by 2020, sales exceeded $500 million despite the pandemic. The company faced a 2018 FTC order for misleading 'Assembled in USA' claims on imported mattresses.

Product Lines

Product LinePositioningPrice Range
Nectar Memory Foam MattressAffordable all-foam bed-in-a-box$500 - $1,500
Nectar Premier MattressThicker foam model with enhanced cooling$800 - $2,000
Nectar Hybrid MattressFoam-over-coils for added support$900 - $2,200
Nectar Adjustable Bed FrameCompatible base for elevation$800 - $1,800
Nectar PillowsMemory foam pillows for side sleepers$50 - $150

Manufacturing

Products are manufactured overseas and imported to the US, with prior FTC scrutiny over 'Assembled in USA' claims that were ruled misleading. Assembly occurs post-import. No details on specific countries or in-house facilities.

Notable Products

  • Nectar Mattress - Core memory foam mattress with 365-night trial and forever warranty.
  • Nectar Premier - Upgraded foam mattress emphasizing pressure relief and cooling cover.
  • Nectar Hybrid - Combination foam and coil construction for motion isolation.
  • Nectar Adjustable Bed - Power base compatible with Nectar mattresses for customized positioning.

Reputation

Nectar holds an A+ BBB rating and accreditation since 2023, praised for customer service and trial policies. Professionals note its value pricing in the bed-in-a-box market but criticize past FTC violations on origin claims. Enthusiasts appreciate comfort for budget buyers, though some report durability issues over time.

Sources (6)
  1. https://www.zoominfo.com/c/nectar-sleep-llc/446143016
  2. https://www.bbb.org/us/in/jeffersonville/profile/home-furnishings/nectar-sleep-0402-235912567
  3. https://www.nectarsleep.com/l/about
  4. https://find-and-update.company-information.service.gov.uk/company/11414108
  5. https://www.convertflow.com/blog/nectar-sleep-marketing
  6. https://www.nectarsleep.com/p/about