New & Lingwood
ActiveOverview
New & Lingwood is a British menswear brand founded in 1865, known for its role as the official outfitter to Eton College and for luxury formalwear, shirts, knitwear, and accessories. It operates retail stores in Eton, London’s Jermyn Street, and New York, positioning itself in the luxury apparel market with traditional styles and high-quality craftsmanship.12
History
Founded in 1865 by Elisabeth New and Samuel Lingwood in Eton, Berkshire, as the official outfitter for Eton College, supplying tailcoats, trousers, waistcoats, and shirts. The founders married, and the partnership with Eton has lasted over 150 years; the Eton shop's white exterior was painted in 1887 for Queen Victoria's Golden Jubilee. After Samuel Lingwood's death in 1916, Elisabeth New managed through financial challenges until 1931. The company acquired businesses like Poulsen Skone, Joseph Gane & Co., and Bowring Arundel, shifting from footwear and shirts to bold patterns and silk dressing gowns by the 2000s. Acquired by POP Capital in 2015, leading to a New York store opening in 2018.1
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Tailored Suits | Luxury formal menswear | $1,000 - $4,000 |
| Formal Shirts | Traditional Eton style | $200 - $500 |
| Knitwear | Brightly coloured luxury | $250 - $600 |
| Dressing Gowns | Silk with bold motifs | $400 - $900 |
| Footwear | Handcrafted bespoke | $500 - $1,200 |
| Accessories | High-end gentlemen's | $100 - $500 |
Manufacturing
Products including suits, shirts, trousers, and dressing gowns are handcrafted in England.4 The company is involved in manufacture of wearing apparel, accessories, and footwear per its SIC codes.3 Acquisitions of shoemakers and shirtmakers suggest integrated production capabilities.1
Notable Products
- Eton Tailcoats - Black tailcoats supplied to Eton College students for over 150 years.
- Silk Dressing Gowns - Featuring skull-and-crossbones motifs and bold patterns.
- Striped Trousers - Traditional formalwear for Eton College.
- Detachable-Collar Shirts - Historical shirts from bespoke shirtmaker acquisition.
- Brightly Coloured Knitwear - Developed in recent decades for distinctive identity.
Reputation
New & Lingwood is regarded by menswear enthusiasts for its 150+ year Eton College heritage and craftsmanship in formalwear and accessories.1 Professionals note its evolution to bold, distinctive styles while maintaining luxury positioning.12 Some view it as niche due to its school tie origins, though expansion to international stores has broadened appeal.1