New Balance Cricket

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Overview

New Balance is an American multinational footwear and apparel corporation that expanded into cricket equipment in the early 2010s. The company produces cricket bats, shoes, gloves, guards, and pads, positioning itself as a premium cricket equipment manufacturer. New Balance cricket products are endorsed by elite international players including Steve Smith and Joe Root, and the brand has gained significant market presence over the past decade through three distinct bat ranges (TC, DC, and Burn) that cater to different player profiles and budgets.

History

New Balance was founded in 1906 by William J. Riley as the New Balance Arch Support Company, initially producing arch supports and prescription footwear. The company entered the cricket market in 2012 by launching cricket shoes, followed by gloves, guards, and pads. New Balance officially launched its cricket bats line in 2013, coinciding with a sponsorship deal with Australian batsman Steve Smith, which significantly elevated the brand's profile in international cricket.

Product Lines

Product Line	Positioning	Price Range
TC Series	Technical Cricketer range for balanced, all-around play	$400 - $1,200
DC Series	Dynamic Cricket range with lightweight pickup and consistent profiles	$200 - $1,500
Burn Series	Performance-focused range	$300 - $1,400
Heritage Series	Classic design range	$350 - $1,300
Cricket Shoes	Comfort and stability footwear	$80 - $250
Cricket Gloves	Hand protection and grip	$40 - $150
Cricket Protective Gear	Guards, pads, and protective equipment	$30 - $200

Manufacturing

New Balance outsources cricket bat production to FC Sondhi's cricket factory in Jalandhar, India, which is recognized as a major cricket manufacturing hub. The company maintains manufacturing presence in the United States and United Kingdom for its broader footwear and apparel lines.

Notable Products

NB DC 1280 Player Edition - Hand-selected bat made from grade 1+ English willow, originally designed for Steve Smith, featuring consistent full profile and exceptional ping
NB TC Series - Technical Cricketer range endorsed by Joe Root, featuring mid swell, large edges, and large sweet spot
NB DC 1070+ - Premium player profile bat made from grade 1 English willow with semi-hard press and exceptional performance characteristics
NB DC 590 - Budget-friendly entry-level bat made from SH grade 4 willow with consistent profile and mid-to-low sweet spot
NB Burn Series - Performance-focused bat range with distinct blade profiles and swell variations

Reputation

New Balance cricket products are well-regarded among players who value comfort, stability, and technical performance. The brand has successfully positioned itself as a premium manufacturer through endorsements by world-class batsmen and consistent product innovation across multiple price points. Enthusiasts appreciate the range of options from budget-friendly models to high-end player editions, though the brand remains less established than traditional cricket equipment manufacturers in some markets. The outsourced manufacturing in India is recognized as quality production, though some players prefer bats from manufacturers with longer cricket heritage.

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