newmotion

Overview

NewMotion provides smart charging solutions for electric vehicles, including apps, charging cards, and access to over 160,000 charge points across 35 European countries, serving private customers and businesses.¹³ The company operates at a large scale in the EV charging infrastructure market, focusing on making electric mobility convenient by addressing range anxiety through strategic network placement.²³

History

Founded in 2009 in the Netherlands by three founders, NewMotion developed solutions to stimulate electric vehicle demand and supply, including tenders for car purchases and a nationwide charging network with fast chargers at key locations like Van der Valk restaurants.²³ Between 2009 and 2017, it grew significantly, contributing to electric driving adoption in the Netherlands.² In 2017, Shell New Energies acquired the company, integrating it into its activities.²

Product Lines

Manufacturing

NewMotion focuses on charging software and network services rather than hardware manufacturing; physical charge points are deployed through partnerships across Europe.³ No in-house manufacturing details available.

Notable Products

• NewMotion App - App for finding, starting, and paying at 160,000+ charging points in 35 countries.
• NewMotion Charging Card - Smart card providing access to public and private EV chargers across Europe.
• Public Charge Point Network - Network of over 160,000 points reducing range anxiety for EV drivers.
• Business Charging Platform - Platform for companies to manage EV charging for fleets and employees.

Reputation

NewMotion is recognized for its extensive charging network scale across Europe, enabling widespread EV adoption.³ Professionals note its role in overcoming early infrastructure barriers like range anxiety through strategic partnerships.² Some feedback highlights its growth from a small startup to a major player post-acquisition.³⁵