New Wave Coffee
ActiveOverview
New Wave Coffee is a coffee roastery based in Chattanooga, Tennessee, focused on wholesale and retail coffee roasting. It serves as a trusted source for ethically sourced and sustainable coffee in the region, partnering with international growers. The company emphasizes a lean operation with a straightforward customer buying experience.
History
New Wave Coffee was founded in late 2020 by the team behind (Be)Caffeinated and roaster Luke Pigott. Their goal was to establish a soulful roastery prioritizing ease of purchase for customers. It has grown into a reliable partner for local wholesale and international sustainable coffee sourcing.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Wholesale Roasted Coffee | Bulk supply for cafes and businesses | $15 - $25/lb |
| Retail Roasted Coffee | Direct-to-consumer specialty beans | $18 - $28/lb |
| Single Origin Coffees | Ethical farm-sourced varieties | $20 - $30/lb |
Manufacturing
Coffee roasting is performed in-house at their Chattanooga facility. They partner directly with growers abroad for ethical and sustainable sourcing. Operations are kept lean to maintain quality control.
Notable Products
- Award-Winning Roasts by Luke Pigott - Specialty blends and single origins roasted by the company's award-winning roaster.
- Sustainable Sourced Beans - Coffees from ethical international partners emphasizing sustainability.
- Chattanooga Wholesale Blends - Custom roasts tailored for regional cafes and businesses.
Reputation
New Wave Coffee is regarded as a trusted local roaster in Chattanooga for its reliable wholesale supply and commitment to ethical sourcing. Professionals value its partnerships with sustainable growers and the expertise of roaster Luke Pigott. Limited broader recognition exists outside the region due to its focused, lean model.