Niche Mobility

Overview

Niche Mobility designs and manufactures automatic transmission systems for electric bicycles, eliminating the need for manual gear shifting. The company has developed a patented digital continuously variable transmission (CVT) integrated into e-bike motors that automatically adjusts gear ratios based on real-time sensor data including speed, slope, and torque. Operating as a B2B supplier, Niche provides these propulsion systems to e-bike manufacturers rather than selling directly to consumers, positioning itself as an innovator in urban mobility solutions.

History

Founded in 2021 by engineers Marc Barceló and Enric Delgado Gudayol in the Scientific and Technological Park of Girona, Spain, Niche Mobility developed the ADTS® (Automatic Digital Transmission System) with European patent protection. The company secured €504,000 in investment in 2023 from CDTI Innovation's Innvierte program and Mondragón promotion fund RCF II. Niche has positioned itself as a supplier of advanced electric propulsion systems to bike manufacturers, focusing on integrating automatic transmission technology into mid-motor e-bike systems.

Product Lines

Manufacturing

Niche Mobility manufactures its automatic transmission systems in-house at its facility in the Scientific and Technological Park of Girona, Spain. The company supplies complete motor and transmission units to e-bike manufacturers for integration into their bicycles rather than producing finished bikes directly.

Notable Products

• ADTS® Automatic Digital Transmission System - Patented continuously variable transmission that automatically adjusts gear ratios infinitely and continuously based on speed, slope, and torque sensors
• 250W Mid-Motor with Integrated CVT - Entry-level automatic e-bike motor with 2,000W peak power and assistance up to 25 km/h
• 450W Mid-Motor with Integrated CVT - Higher-performance automatic e-bike motor with 2,000W peak power and assistance up to 45 km/h
• Niche Mobility App - Mobile application providing anti-theft system, assistance mode optimization, and pedaling cadence monitoring

Reputation

Niche Mobility is recognized as an innovator in e-bike technology for introducing the first automatic transmission system specifically designed for electric bicycles. The company addresses a genuine market gap by eliminating manual gear shifting, drawing parallels to automatic transmissions in electric cars and motorcycles. As a relatively young startup with limited market presence, the brand has secured institutional investment and patent protection, indicating credibility among industry stakeholders. Limited consumer-facing reputation data exists, though the focus on B2B supply suggests positioning as a technology provider rather than an end-consumer brand.