Nothing New

Overview

Nothing New produces designer sneakers and accessories using sustainable materials such as post-consumer recycled plastic, recycled rubber, and recycled cork. The brand focuses on clean, minimalist designs in neutral colors, positioning itself in the eco-friendly sneaker market with a luxury aesthetic and closed-loop recycling program.¹²³⁴

History

Nothing New was founded by Nolan Walsh and launched in June 2019 after 15 months of prototyping sustainable materials.¹³⁴ The company aimed to create luxury-quality sneakers from recycled plastics, rubber, and cork to compete with legacy brands while promoting sustainability.¹² Key features include a take-back program for worn shoes, offering recycling and a $20 credit toward new purchases.³⁴

Product Lines

Manufacturing

Products are made from post-consumer recycled plastic (about 5.6 bottles per pair), recycled fishing nets for canvas, recycled cotton, and recycled/natural rubber, saving water compared to virgin materials.²⁴ Manufacturing details on location or in-house vs. outsourced are not specified; emphasis is on sustainable sourcing and closed-loop recycling.³

Notable Products

• High-Top Sneaker - Clean high-top made from 100% recycled materials including plastic bottles and fishing nets, available in neutral shades.
• Low-Top Sneaker - Simple low-top sneaker using recycled canvas, cotton, and rubber for minimalist sustainable style.
• Recycled Accessories - Accessories crafted from post-consumer recycled plastic, rubber, and cork.

Reputation

Nothing New is recognized by fashion outlets for its chic, non-'earthy crunchy' sustainable sneakers that blend luxury aesthetics with eco-materials, appealing to conscious minimalists.³⁴ Enthusiasts appreciate the closed-loop recycling program and carbon offsets, though it remains a niche player among established sustainable brands like Allbirds.³ No major criticisms noted in available sources.