Oak Meditation
AcquiredOverview
Oak Meditation is a meditation and breathing app designed to help users build sustainable meditation practices through guided sessions, unguided meditations, and breathing exercises. The app focuses on teaching fundamental meditation techniques rather than competing directly with larger meditation platforms, positioning itself as a tool for developing app-independent meditation skills. Oak serves tens of thousands of daily active users and maintains a 4.8 out of 5 rating based on over 21,900 reviews.
History
Oak was founded in 2017 by Kevin Rose, a Digg founder and True Ventures partner, with the intention of helping users establish meditation as a daily habit. The app launched in 2018 and quickly built a loyal user base through its focus on simplicity and foundational meditation techniques. In 2019, Oak was acquired by Big Sky Health, which became its parent company.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Guided Meditations | Structured meditation sessions with audio guidance | Free |
| Unguided Sessions | Self-directed meditation practice | Free |
| Breathing Exercises | Targeted breathing techniques for specific outcomes | Free |
| Sleep Meditations | Meditations designed to support sleep | Free |
| Customizable Sessions | User-adjustable duration and background soundscapes | Free |
Manufacturing
Oak is a software application distributed through the Apple App Store and web platform. As a digital product, there is no physical manufacturing; the app is developed and maintained by the company's small team based in San Francisco.
Notable Products
- Guided Meditations - Audio-guided meditation sessions covering mindfulness, loving-kindness, and sleep support
- Breathing Exercises - Structured breathing techniques including 4-7-8 method and Navy Seals 4-4-4-4 protocol
- Progress Tracking - System that monitors meditation sessions and encourages habit formation from first to 500th session
Reputation
Oak is perceived as a straightforward, accessible meditation tool that prioritizes teaching fundamental meditation skills over feature complexity. Users appreciate its simplicity and high app store ratings reflect strong satisfaction. The app is recognized for its philosophy of helping users develop app-independent meditation practices rather than creating dependency on the platform.
Sources (6)
- https://timhoefer.de/project/oak-meditation
- https://apps.apple.com/at/app/oak-meditation-breathing/id1210209691?l=en
- https://rocketreach.co/oak-meditation-profile_b471ea2dfc53f6b4
- https://www.oakmeditation.com
- https://mhealthspot.com/2017/11/meditation-app-oak-launched-kevin-rose/
- https://www.glassdoor.com/Overview/Working-at-Oak-Meditation-EI_IE2206954.11,25.htm