Olivia Burton

Overview

Olivia Burton is a British fashion watch and jewelry brand founded in 2012, known for blending vintage-inspired designs with contemporary trends. It targets aspirational and millennial consumers with affordable, stylish pieces featuring playful details like floral motifs and natural elements. Acquired by Movado Group in 2017, the brand has expanded internationally through e-commerce and partnerships while maintaining its London base.

History

Olivia Burton was founded in 2012 by Jemma Fennings and Lesa Bennett, two former fashion buyers from ASOS, Selfridges, and Topshop, who identified a market gap for fashionable watches at accessible prices. The company, initially JLB Brands Ltd., launched collections every two months to align with seasonal trends and expanded into jewelry. In July 2017, it was acquired by Movado Group, a global watch company with licenses for brands like Hugo Boss and Tommy Hilfiger, enabling accelerated international growth.

Product Lines

Manufacturing

Products are designed in London but manufactured through outsourced partners, typical for fashion watch brands without disclosed in-house facilities. Specific production locations are not publicly detailed.

Notable Products

• Floral Dial Watches - Watches featuring blooming floral designs inspired by English countryside.
• Natural Elements Collection - Pieces incorporating motifs like bees, leaves, and butterflies.
• Statement Timepieces - Bold, original designs mixing vintage styles with catwalk trends.

Reputation

Olivia Burton is regarded as an accessible entry into stylish, feminine watches and jewelry, praised for its British-inspired aesthetics and frequent collection updates. Professionals note its strong positioning in the affordable luxury segment post-Movado acquisition, aiding global distribution. Some enthusiasts view it as trend-driven rather than heirloom-quality, with craftsmanship seen as solid for the price point.