O'min
ActiveOverview
O'Min is a billiard cue brand associated with manufacturing in Thailand and owned by Zhejiang Yichen Billiards Co., Ltd., a Chinese company with over 30 years of experience producing English and American pool cues since 1988. It positions as a provider of hand-made cues, known in Asia for series like Hunter and Ultimate, with products retailing in the $400-$600 range. The brand faces issues with licensing, as the name was reportedly used in China leveraging the Thai manufacturer's reputation.
History
Zhejiang Yichen Billiards Co., Ltd., owner of O'Min, began manufacturing billiard cues in 1988 and operates a 50,000 square meter workshop. The brand is presented by a Thai entity claiming over 20 years of hand-made cue production. Licensing of the O'Min name in China has been described as questionable, utilizing the Thai operations' reputation.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Hunter Series (performance cues) | mid-range Asian market option | $400 - $600 |
| Ultimate Series (premium cues) | high-end handcrafted style | $400 - $600 |
Manufacturing
Products are linked to hand-made production by a professional cue maker in Thailand with over 20 years experience. The brand is owned by Zhejiang Yichen Billiards Co., Ltd. in China, which has a 50,000 square meter workshop and large wood storage.
Notable Products
- Hunter cues - Remarkable series known in Asian billiard market for performance.
- Ultimate cues - Premium series recognized for handcrafted quality and style.
Reputation
O'Min is viewed as a decent factory-made cue option among billiard enthusiasts, particularly noted for Hunter and Ultimate series in Asia. Professionals and users criticize the shady licensing of the name in China, which exploited the Thai manufacturer's reputation. Cues are considered solid mid-range products retailing at $400-$600.