OmStars

Active

Overview

OmStars is an online platform providing live and on-demand yoga, meditation, and wellness classes, founded by Ashtanga yoga teacher Kino MacGregor. It offers classes in styles including Ashtanga, Yin, yoga philosophy, handstands, and drills, guided by expert teachers, positioning it as a comprehensive virtual yoga community often described as the 'Netflix of Yoga'.¹²⁴⁶

History

OmStars was founded in 2018 by Kino MacGregor, an Ashtanga yoga practitioner raised in Miami and recognized for her deep knowledge of yoga traditions from Indian masters. The platform has grown to include thousands of video classes, weekly live sessions, and immersive learning experiences focused on yoga and wellness. It emphasizes authentic content made by yogis for yogis, with a strong Ashtanga foundation expanding to other styles.³⁴⁶

Product Lines

Product Line	Positioning	Price Range
Ashtanga Yoga Classes	Traditional Ashtanga practice led by expert teachers	$12/month
Yin Yoga Classes	Gentle, restorative yoga sessions	$12/month
Meditation Classes	Guided meditation for wellness	$12/month
Yoga Philosophy Courses	Educational content on yoga traditions	$12/month
Handstands & Drills	Skill-building yoga techniques	$12/month
Business of Yoga Course	Professional development for yoga teachers	Included in subscription

Manufacturing

As a digital platform, OmStars does not manufacture physical products; content is produced through video recordings and live streams by instructors.

Notable Products

Ashtanga Yoga Series by Kino MacGregor - Core classes teaching traditional Ashtanga sequences from the platform's founder.
Live Weekly Yoga Classes - Real-time sessions led by Kino MacGregor and other experts.
Yin Yoga Collection - On-demand restorative yoga videos.
Meditation Tutorials - Guided sessions by wellness experts.
The Business of Yoga Course - Insights on marketing, finances, and operations for yoga teachers.
Handstand Drills - Technique-focused videos for advanced practice.

Reputation

OmStars is perceived positively by yoga enthusiasts for its high-quality, authentic content from elite teachers like Kino MacGregor and value at $12/month with unlimited access. Professionals note its Ashtanga focus and community-building as strengths, though some reviews suggest it may expand further in non-Ashtanga styles as the platform grows. It receives praise for accessibility and comprehensive offerings in the online yoga space.⁶

Sources (8)