On

Overview

On is a Swiss athletic footwear, apparel, and accessories company founded in 2010, known for its CloudTec cushioning technology. It operates in high-performance running, outdoor, training, tennis, and all-day activities, with products sold in over 55 countries. In 2024, it achieved CHF 2.32 billion in revenue, holding notable market shares such as 40% in Swiss running shoes and 6.6% in US performance running.¹²⁴

History

On was founded in 2010 in the Swiss Alps by former Ironman champion Olivier Bernhard, David Allemann, and Caspar Coppetti. It released the Cloudracer in 2012, a performance shoe used by triathlete Nicola Spirig. By 2019, products reached 6,000 retailers in 55 countries. In 2024, sales grew 29.4% to CHF 2.32 billion with profit up 204.5%.¹⁴

Product Lines

Manufacturing

On products feature proprietary CloudTec technology developed in Switzerland, but specific manufacturing locations are not detailed in available sources. Production is likely outsourced to global facilities, consistent with industry practices for premium athletic brands.¹⁴

Notable Products

• Cloudracer - Performance running shoe released in 2012, favored by professionals like Nicola Spirig.
• CloudTec Shoes - Core line with patented cushioning pods for impact protection and energy return.
• Cloudmonster - Max-cushioned running shoe for daily training and long distances.
• Cloudflyer - Versatile shoe for running and all-day wear with stability features.
• Tennis Shoes - Shoes designed for tennis, listed in performance categories.

Reputation

On is praised by runners and athletes for CloudTec innovation providing superior cushioning and responsiveness, contributing to strong market growth and professional endorsements. It holds significant shares in Switzerland and growing presence in the US. Some note higher pricing as a premium brand, though quality and sustainability efforts in circular economy are positively viewed.¹⁴