OnePlus

Active

Overview

OnePlus is a Chinese consumer electronics manufacturer known for producing smartphones, including flagship, mid-range, and budget models running OxygenOS or ColorOS.¹ It expanded into accessories like earbuds and has entered categories such as smartwatches, fitness trackers, TVs, and displays.¹ The brand gained recognition for offering premium hardware specifications at competitive prices, starting with the OnePlus One in 2014.¹³

History

OnePlus was founded on 16 December 2013 by Pete Lau and Carl Pei, former Oppo executives, in Shenzhen, China, to develop high-end flagship smartphones.¹ The first device, OnePlus One, launched in 2014 with Cyanogen OS, later transitioning to OxygenOS.¹³ Key milestones include the introduction of the mid-range Nord line in 2020 and expansion into other products like Buds.¹ In March 2026, reports indicated plans to shut down global operations starting April while focusing on China, though the official site continues promoting new flagships like OnePlus 15.¹⁷

Product Lines

Product Line	Positioning	Price Range
OnePlus (flagship smartphones)	high-end performance devices	$700 - $1,000
Nord (budget smartphones)	affordable mid-range option	$300 - $600
Ace (mid-range smartphones)	China-exclusive performance line	$400 - $700
OnePlus Buds (wireless earbuds)	premium audio accessories	$100 - $200
OnePlus Watch (smartwatches)	fitness and health tracking	$250 - $500
OnePlus TV (smart displays)	QLED home entertainment	$500 - $1,500

Manufacturing

OnePlus products are primarily manufactured in China through facilities shared with its backer Oppo.¹ Production is outsourced to contract manufacturers common in the smartphone industry, with components sourced globally.¹

Notable Products

OnePlus One - First flagship smartphone launched in 2014 with premium specs and Cyanogen OS.
OnePlus 13 - Recent flagship featuring AMOLED high-refresh display, advanced camera, and battery tech.
OnePlus Nord - First mid-range device since 2015, released in 2020 for budget-conscious users.
OnePlus Buds - Wireless earbuds introduced in 2020 alongside Nord expansion.
OnePlus Watch - Smartwatch listed in fitness trackers and smartwatches category.

Reputation

OnePlus is praised by enthusiasts for delivering flagship-level performance and cameras at lower prices than competitors, with clean OxygenOS software receiving regular updates.³ Professionals note its strong hardware specs and value in the Android market.¹ Criticisms include bloatware in recent models due to Oppo integration and concerns over its future amid 2026 global shutdown reports.¹ Community loyalty remains high from its 'Never Settle' early days.²

Sources (7)