Onzie
ActiveOverview
Onzie produces yoga clothing, workout apparel, and activewear targeted at yoga practitioners, particularly for hot yoga environments. The brand focuses on functional, breathable fabrics suited for sweat, saltwater, and chlorine, with production centered in Los Angeles.123
History
Onzie was founded in 2012 by Kimberly Swarth, a Bikram yogi with a Masters in Movement, in Venice Beach, California.23 The company developed as a response to fast fashion, emphasizing locally made activewear.4 It remains an independent, female-owned business headquartered in Venice.12
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Yoga Clothing | Breathable hot yoga apparel | $50 - $150 |
| Workout Apparel | Functional activewear for movement | $40 - $120 |
| Activewear Sets | Coordinated flexible outfits | $80 - $200 |
Manufacturing
Onzie manufactures 99% of its sewing, cutting, and dyeing in Los Angeles, California. Production is kept local rather than outsourced overseas.14
Notable Products
- Free-Flow Fabric Pieces - Light, durable, breathable fabric technology for hot yoga and sweat environments.
- Bikram Yoga Sets - Functional, flexible apparel designed by a Bikram yogi.
- Swim-Ready Activewear - Comfortable in saltwater and chlorine for versatile use.
Reputation
Onzie is regarded by yoga enthusiasts for its durable, breathable fabrics suited to hot yoga and its commitment to local U.S. manufacturing.13 Professionals note its functionality and flattering fit, though it remains a smaller brand compared to larger activewear competitors.2 Some praise its independence and anti-fast-fashion stance.4