Othership

Overview

Othership is a wellness company that operates physical bathhouse locations and a digital app offering contrast bathing experiences combining saunas, ice baths, and guided breathwork sessions. The company positions itself as a social wellness alternative to nightlife, emphasizing emotional regulation, community connection, and sobriety-focused experiences. Since launching in 2022, Othership has expanded to multiple locations across Toronto and New York City, serving over 300,000 participants and attracting significant venture funding.

History

Othership was cofounded in Toronto in 2022 by CEO Robbie Bent and four partners, launching with a 3,000 square meter flagship property in Ontario featuring a 50-person sauna and four ice baths. The company closed a $1.3 million seed round shortly after opening and a $8 million Series A round in January 2023. By 2024, Othership had secured locations in two Toronto neighborhoods and opened its flagship U.S. location in Manhattan's Flatiron district, with expansion to Brooklyn's Williamsburg neighborhood underway. The company raised an additional $11.3 million to accelerate U.S. expansion and plans to pursue Series B funding to reach other parts of the country.

Product Lines

Manufacturing

Othership operates physical bathhouse facilities in-house across Toronto and New York City. The company partners with other wellness providers, such as Jaybird Pilates, to co-occupy and share space in some locations. Digital breathwork content is produced internally by the company's product and content teams.

Notable Products

• 50-Person Sauna Circuit - Large communal sauna accommodating group experiences with guided facilitation and music
• Ice Bath Immersion - Multiple ice baths integrated into contrast bathing circuits designed to activate physiological stress responses
• Music-Driven Breathwork Sessions - Guided emotional breathwork experiences synchronized with curated soundscapes and performed by trained facilitators
• Social Hour Events - Sober social gatherings featuring entertainment like comedians and DJs as an alternative to nightclub experiences
• On-Demand Breathwork App - Digital platform offering structured breathwork programs for stress reduction, sleep improvement, and mood enhancement

Reputation

Othership has gained recognition among wellness enthusiasts and biohacking communities, particularly those influenced by longevity-focused podcasters and advocates of cold exposure therapy. The brand is credited with pioneering the concept of 'social self-care' and creating a sober alternative to traditional nightlife. The company has attracted significant venture capital investment and media attention, though specific criticisms or limitations are not detailed in available sources. The brand appeals to urban professionals seeking community-oriented wellness experiences distinct from traditional fitness models.