Oui the People

Overview

Oui the People is a body care and grooming brand offering shaving and skincare products positioned in the luxury segment. It targets a diverse customer base across ethnicities and genders, emphasizing gender-neutral branding and products that address skin issues like razor burn and ingrown hairs. The brand operates direct-to-consumer and through retailers like Sephora and Orderstrom, with availability in over 400 stores.

History

Founded by Karen Young in 2015 as Oui Shave, a direct-to-consumer shaving specialist, after she experienced skin irritation from standard razors. In 2018, Young rebranded it to Oui the People following customer research revealing a broad demographic spanning genders and ethnicities. The brand expanded its product range to include body care items and entered retail partnerships, including Sephora across the U.S.

Product Lines

Manufacturing

Products are designed in the United States with a focus on quality and sustainability; specific manufacturing locations are not disclosed in available sources, suggesting outsourced production typical for luxury beauty brands.

Notable Products

• Rose Gold Single-Blade Safety Razor - Luxury safety razor designed to minimize irritation and ingrown hairs.
• Hydrating Body Gloss - Moisturizing body treatment scented with orange blossom, awarded Allure Best of Beauty.
• Blade Refills - Sharp, disposable blades compatible with the brand's safety razor.
• Exfoliating Serum - Serum for skin exfoliation to prevent razor bumps before shaving.
• Body Wash - Cleanser formulated for sensitive skin in grooming routines.

Reputation

Oui the People is praised by users for product quality, sharp blades, and reduced skin irritation compared to disposable razors. Professionals note its inclusive branding and challenge to traditional beauty norms as strengths. Some feedback highlights the premium pricing, though enthusiasts value the sustainability over frequent plastic razor purchases.