Owlet
ActiveOverview
Owlet develops a digital parenting platform offering FDA-authorized infant wearables and monitors that provide real-time health, sleep, and wellness data to parents. The company positions itself in the pediatric health monitoring market with products like smart socks and cameras, serving over 2 million parents worldwide since 2012. It focuses on bridging hospital-to-home healthcare gaps through data insights.146
History
Owlet was founded in 2012 by a team of parents, including co-founder Kurt Workman, who led product development such as the Dream Sock. The company went public, trading as OWLT on NYSE and later OTC markets. It has raised $50.9 million in funding and grown to serve millions of users globally.1245
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Dream Sock (Smart Infant Monitor) | FDA-cleared wearable for real-time health tracking | $300 - $350 |
| Owlet Cam (HD Video Monitor) | Integrated audio-visual baby camera | $150 - $200 |
| Digital Parenting Platform | App-based insights for sleep and wellness | Subscription $10 - $15/month |
Manufacturing
Manufacturing, supply chain, and sourcing are overseen by the Chief Operating Officer from headquarters in Lehi, Utah. Specific locations are not detailed in available data, suggesting potential outsourcing. No information indicates fully in-house production.2
Notable Products
- Dream Sock - FDA-cleared smart sock measuring heart rate, oxygen, and sleep patterns in infants.
- Owlet Cam - HD camera providing live video and audio monitoring integrated with app platform.
- Dream Duo - Bundle of Dream Sock and Owlet Cam for comprehensive monitoring.
Reputation
Owlet is recognized among parents for innovative FDA-cleared monitoring that provides actionable health data, contributing to its large user base. Professionals note its role in consumer pediatric wearables, though past FDA warnings on earlier non-cleared models have led to regulatory scrutiny. The brand maintains a presence in the smart baby monitor market with ongoing product iterations.46