OYAMA

Overview

Oyama is a Taiwanese bicycle brand established in 1966, known for producing sports bikes including mountain bikes, road bikes, folding bicycles, and e-bikes. It operates as an OEM manufacturer for brands like Felt, Bianchi, Jamis, and Pedego, while also selling own-label products through 250 stores in the Asia Pacific and entering markets like the US. The company emphasizes in-house manufacturing capabilities in carbon fiber, aluminum, chrome, and steel frames.

History

Oyama was founded in 1966 in Taiwan by Mr. Wang Dashan, starting as a tool and die maker before entering bicycle parts and frame manufacturing. It gained prominence in the 1990s with its own folding bicycle models and achieved sales leadership in the Japanese market. In 2013, it launched a fashion-oriented brand strategy targeting urban sports consumers, and by 2017 began expanding own-label sales to the US market.

Product Lines

Manufacturing

Oyama conducts R&D and prototyping at its original facility in Tainan, Taiwan, using in-house hydroforming, painting, and assembly for frames in carbon fiber, aluminum, chrome, and steel. High-volume production occurs at its facility in Jiangsu, China. All manufacturing is handled internally with a focus on quality control.

Notable Products

• Oyama CX E8D - Folding e-bike with 250W rear hub motor, 36V 10Ah battery, 20" wheels, 7-8 speed Shimano, and Tektro disc brakes; up to 30-mile range.
• Oyama Folding Bicycles - Patented alloy frames that dominated Japanese market sales; produced since early 1990s.
• Carbon Fiber Prototypes - In-house developed frames for OEM clients including Felt and Bianchi.
• Oyama CX E8D Series II - Updated folding e-bike with pedal-assist up to 20 mph for urban commuting.

Reputation

Oyama is regarded by cyclists as a reliable OEM producer offering sturdy, affordable bikes with quality components like Shimano drivetrains and Tektro brakes. Enthusiasts praise its folding e-bikes for compactness, battery life, and value, though some note rigid forks limit comfort on rough terrain. Professionals value its manufacturing expertise but see own-brand models as entry-level rather than premium.