PackIt
ActiveOverview
PackIt produces freezable lunch bags and totes with patented gel-lined cooling technology for keeping food and drinks cool. Founded in 2009, the company expanded from consumer products to supplying reusable packaging solutions for grocery and meal kit delivery services. It operates in the food container market with collapsible, freezable bags sold directly via its website.123
History
PackIt was founded in 2009 by Melissa Kieling, who invented the original freezable lunch bag using patented gel-lined technology. The company initially focused on consumer products for keeping food and drinks cool anywhere. In 2019, it expanded into commercial applications for grocery and meal kit delivery to address final mile challenges and reduce single-use packaging.13
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Freezable Lunch Bags | Portable cooling for daily meals | $20 - $40 |
| Freezable Totes | Larger capacity for groceries | $30 - $60 |
| Commercial Fresh Delivery Bags | Reusable for meal kits | $50 - $100 |
Manufacturing
Manufacturing details are not specified in available sources. Products feature patented gel-lined freezable components, likely outsourced given the company's retail and small-scale operations.12
Notable Products
- Original Freezable Lunch Bag - Collapsible bag with gel walls that freeze to keep contents cool without ice.
- Freezable Tote - Larger freezable carrier for groceries and meals.
- PackIt Fresh Delivery Solution - Reusable bags for commercial grocery and meal kit transport.
Reputation
PackIt is recognized among consumers for its innovative freezable lunch bags that simplify cooling without ice packs. Professionals in food delivery note its pivot to reusable commercial packaging as a practical alternative to single-use materials. Limited data on widespread enthusiast feedback or criticisms.13