Páramo

Overview

Páramo is a UK-based outdoor apparel brand specializing in waterproof and breathable clothing for hiking, walking, and mountaineering. Founded in 1992, the company is known for its proprietary Directional Clothing technology, which uses porous fabrics designed to mimic animal fur rather than relying on traditional waterproof membranes or PU coatings. The brand has maintained a PFAS-free manufacturing approach since its inception and became employee-owned in 2022. Páramo positions itself as an alternative to conventional Gore-Tex and membrane-based rain gear, emphasizing moisture management through capillary action and active breathability.

History

Páramo was founded in 1992 by Nick Brown, who also established Nikwax, a water treatment company. The brand developed its distinctive Directional Clothing technology from inception, using polyethylene and polypropylene layered fabrics to manage moisture without synthetic membranes. Manufacturing has been based in the Miquelina Foundation in Guatemala, supporting women at risk in the region. The company remained independent until 2022, when it transitioned to employee ownership. Páramo expanded into the US market in 2023.

Product Lines

Manufacturing

Páramo manufactures its garments at the Miquelina Foundation in Guatemala, a facility focused on providing training and job security for women at risk in the region. The company uses its proprietary Directional Clothing fabrics made from layered polyethylene and polypropylene rather than outsourcing to conventional membrane manufacturers.

Notable Products

• Velez Jacket - Flagship rain shell featuring Directional Clothing technology designed to wick moisture through capillary action while remaining windproof
• Alta III Jacket - High-performance waterproof jacket suitable for mountaineering and walking in severe weather conditions
• Cascada II Trousers - Breathable waterproof hiking trousers praised for moisture management and comfort in wet conditions
• Bentu Fleece - Insulating mid-layer fleece designed to work with Páramo's moisture-wicking system

Reputation

Páramo is perceived as a polarizing but innovative brand among outdoor enthusiasts. Supporters praise its unique approach to waterproofing, superior breathability compared to membrane jackets, and ethical manufacturing practices including PFAS-free production since 1992 and employee ownership. Critics note the jackets can be heavy, may overheat in certain conditions, and require specific weather and activity levels to perform optimally. The brand is often described as a 'Marmite' product—loved by those who understand its technology but not suitable for all users or conditions.