Patta
ActiveOverview
Patta is a streetwear brand founded in Amsterdam, specializing in exclusive sneakers, apparel, and accessories with multicultural influences from its Surinamese-Dutch roots. It originated as a curated sneaker store importing rare footwear and evolved into a brand known for collaborations, Patta Soundsystem, Patta Running Team, and the Patta Foundation for youth cultural education. Positioned as one of few internationally recognized black-owned streetwear labels, it emphasizes authenticity and community ties in the global street culture market.125
History
Patta was founded in 2004 by Edson Sabajo and Guillaume 'Gee' Schmidt, who met in the 1990s through shared interests in hip-hop music and sneaker collecting, both of Surinamese descent. They opened their first store at Nieuwezijds Voorburgwal 142 in Amsterdam, importing unique sneakers from the US that were unavailable in Europe to differentiate from competitors. Over time, it expanded from a retail store into a full streetwear brand with apparel, collaborations, and initiatives like Patta Soundsystem and Patta Running Team.15
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Exclusive Sneakers | Curated rare imports and collaborations | $150 - $400 |
| Streetwear Apparel | Multicultural urban graphics and designs | $80 - $300 |
| Running Gear (Patta Running Team) | Performance wear with cultural crossover | $100 - $250 |
| Accessories | Complementary street style items | $50 - $200 |
Manufacturing
Patta does not manufacture in-house; it curates and sources products externally, initially importing sneakers in bulk from US locations like New York. Apparel and other items are produced through collaborations with artists and brands, with no specific manufacturing locations detailed. The focus remains on design and curation rather than production.12
Notable Products
- Patta x Nike Air Max 1 - Collaborative sneaker blending Amsterdam aesthetics with Nike classic.
- Patta Collaborative Apparel - Bold graphic clothing inspired by multicultural influences.
- Patta Running Collection - Performance gear tied to Patta Running Team initiatives.
- Imported Rare Sneakers - Bulk-sourced US exclusives like those from Fulton Street.
Reputation
Patta is perceived by enthusiasts as authentic and innovative for introducing rare sneakers to Europe and fostering street culture through music and running initiatives. Professionals praise its black-owned status, community support, and global influence from Amsterdam roots. Some note its evolution from retail to brand as a strength, with no major criticisms highlighted in available sources.35