Persol

Overview

Persol is an Italian luxury eyewear brand specializing in sunglasses and optical frames. Founded in 1917, it is one of the oldest eyewear companies in the world and has established itself as a globally recognized example of Made in Italy craftsmanship. The brand is known for durable sports sunglasses that combine functional design with Italian style and elegance, featuring distinctive design elements such as wave-inspired temples and the engraved P bolt trademark.

History

Persol was formed in 1917 by Giuseppe Ratti in Turin, Italy, initially catering to pilots and sports drivers. The name derives from the Italian phrase 'per il sole,' meaning 'for the sun.' The company developed a reputation for high-quality eyewear and became a symbol of Italian design excellence. Persol is currently owned by the Luxottica Group, one of the world's largest eyewear manufacturers, which has enabled global distribution while maintaining the brand's heritage and craftsmanship standards.

Product Lines

Manufacturing

Persol products are manufactured in Italy, reflecting the brand's commitment to Made in Italy quality and craftsmanship. The company maintains production standards that emphasize durability and design precision, with particular attention to lens quality through partnerships such as Barberini for premium glass sun lenses.

Notable Products

• Persol 714 Folding Sunglasses - Iconic foldable design originally created for pilots, featuring the signature silver arrow trademark and wave-inspired temples.
• Persol PO3152S - Classic clubmaster-style sunglasses representing the brand's heritage aesthetic.
• Persol Premium Glass Lenses by Barberini - High-quality optical glass lenses offering superior clarity and UV protection.
• Persol Optical Frames - Prescription eyewear combining functional design with Italian styling elements.

Reputation

Persol is regarded as a premium eyewear brand with strong heritage credentials and consistent quality. The brand appeals to consumers seeking durable, stylish sunglasses with authentic Italian design heritage rather than trend-driven fashion. Enthusiasts appreciate the craftsmanship and distinctive design elements, though the premium pricing positions it as a luxury product. The brand maintains a balance between respecting its historical legacy and contemporary design sensibilities.