Petivity
ActiveOverview
Petivity develops smart devices and health analysis kits for monitoring pet health, focusing on litter box activity for cats and gut health assessments. As part of Purina, it leverages veterinary and data science expertise to provide pet owners with data-driven insights into pet well-being.125
History
Petivity was launched in 2022 as a technology-focused brand within the Purina family, which originated in 1893. It specializes in pet health tech developed by Purina veterinarians, behaviorists, and data scientists. In 2025, its Smart Litter Box Monitor System received the Product of the Year Award in the cat care category from a survey of 40,000 American shoppers.12
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Smart Litter Box Monitor System | AI-powered litter box activity tracker for cats | $150 - $200 |
| Gut Health Analysis Kits | At-home tests for pet gut microbiome | $50 - $100 |
Manufacturing
Manufacturing details are not specified on the company's website or profiles; products are developed by Purina's team of experts using AI and pet health research.
Notable Products
- Smart Litter Box Monitor System - AI device that tracks cat litter box patterns, weight changes, frequency, waste type, and elimination schedule for health insights.
- Gut Health Analysis Kit - At-home kit to assess dog or cat gut health through microbiome analysis.
Reputation
Petivity is recognized for integrating Purina's pet expertise with AI technology, earning a 2025 Product of the Year award for its litter box monitor. It offers guarantees like 90-day satisfaction and 1-year warranty, with support channels available. Perception among pet owners centers on its data-driven approach to proactive health monitoring.12