Phottix
ActiveOverview
Phottix is a Hong Kong-based manufacturer of photography lighting equipment, including LEDs, studio lights, shoe-mount flashes, softboxes, light stands, and wireless remotes. The company holds over 40 patents and has received multiple awards for its products. It positions itself as a provider of adaptable and affordable gear for photographers and creators, competing in the third-party accessories market.
History
Phottix was founded in 2007 by Laurence Poon in Hong Kong. It initially gained notice as a third-party accessory maker with products like PocketWizard-compatible remotes, such as the Atlas announced around 2010. The company has since expanded its range to include studio lighting solutions like the PPL-200 portable studio light and continues to grow its patent portfolio and workforce.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Shoe-Mount Flashes | TTL-compatible speedlights for on-camera use | $150 - $400 |
| Studio Lights | Mains-powered monolights for professional setups | $300 - $800 |
| LED Lights | Portable panels for video and continuous lighting | $100 - $500 |
| Softboxes | Collapsible modifiers for flash and studio lights | $50 - $200 |
| Wireless Remotes | Radio triggers compatible with major camera brands | $80 - $250 |
| Light Stands | Adjustable stands for modifiers and lights | $30 - $150 |
Manufacturing
Phottix is headquartered in Hong Kong with no public details on specific manufacturing locations. As a Hong Kong company, production is likely outsourced to facilities in China. The firm emphasizes in-house engineering and design by its team of engineers.
Notable Products
- Atlas II - Wireless radio trigger system compatible with PocketWizard protocols.
- Indra500 - Battery-powered studio monolight with TTL support.
- PPL-200 - Portable studio light for location photography.
- ODI LED - On-camera diffused LED light for fill and video.
- Strato II - Multi-brand wireless flash trigger set.
Reputation
Phottix is regarded by photographers as a cost-effective alternative to brands like Profoto or Elinchrom, praised for reliable wireless triggers and good value in entry-to-mid-level lighting gear. Professionals appreciate its compatibility with Canon, Nikon, and Sony systems via TTL. Some users note occasional build quality issues compared to premium competitors and less refined software integration.
Sources (6)
- https://www.phottix.com/about-us/
- https://prospeo.io/c/phottix-email-format
- https://strobist.blogspot.com/2010/06/pocket-wizard-compatible-remotes-are.html
- https://rolandlim.wordpress.com/2011/02/20/phottix-ppl-200-portable-studio-light/
- https://www.zoominfo.com/c/phottix-ltd/356570261
- https://www.phottix.com