Pine Ridge
ActiveOverview
Pine Ridge Archery manufactures archery accessories and tools designed for competitive archers and bowhunters. The company specializes in components such as peep sights, D-loops, kisser buttons, vanes, and fletching glue. As a legacy company with decades of industry roots, Pine Ridge Archery positions itself as a provider of quality, functional accessories rather than premium or budget-focused products.
History
Pine Ridge Archery was founded in 1997 by Dewey Broberg, who introduced the company at the Archery Trade Association Show with the Arrow Inspector product. The company operates as part of a larger organization that includes Du-Bro Products, Inc., which was formed by Broberg in 1959. Pine Ridge Archery has maintained focus on manufacturing American-made archery accessories throughout its operational history.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Peep Sights | Essential aiming components for compound bows | $15 - $50 |
| D-Loops and Kisser Buttons | Bowstring attachment and aiming aids | $5 - $25 |
| Vanes and Fletching Supplies | Arrow fletching materials and adhesives | $10 - $40 |
| Archery Tools and Accessories | Maintenance and setup equipment for archers | $20 - $100 |
Manufacturing
Pine Ridge Archery manufactures all products in the United States at their facility in Wauconda, Illinois. The company maintains in-house production capabilities and does not outsource manufacturing.
Notable Products
- Arrow Inspector - The flagship product that launched Pine Ridge Archery at the 1997 ATA Show, used for arrow inspection and quality control
- Peep Sights - Precision aiming components for compound bows, a core product line
- D-Loops - Bowstring attachment points for release aids, essential for modern compound archery
- Fletching Glue - Adhesive formulation for arrow vane attachment and repair
Reputation
Pine Ridge Archery is recognized as a trusted, established brand among competitive archers and bowhunters who value practical, functional accessories. The company's commitment to American manufacturing and product quality has built credibility within the archery community. The brand is positioned as a reliable supplier of essential components rather than an innovator of cutting-edge technology, appealing to users who prioritize dependability and value over premium positioning.
Sources (6)
- https://www.bowhunting.com/blog/2012/12/05/company-profile-pine-ridge-archery/
- https://www.zoominfo.com/c/pine-ridge-archery/119964084
- https://www.archerybusiness.com/vendors/company/1649/pine_ridge_archery_products
- https://www.huntingretailer.com/business/in-the-spotlight-pine-ridge-archery
- https://www.pineridgearchery.com/pages/contact
- https://www.pineridgearchery.com