Pirelli

Overview

Pirelli is an Italian tyre manufacturer focused on the consumer market for cars, motorcycles, and bicycles. It specializes in high-value tyres, with 76% of 2024 revenues from this segment, positioning it as a leader in the premium and prestige categories, particularly in original equipment for high-end vehicles. The company operates 18-19 production plants across 12-13 countries and distributes in over 160 countries.

History

Pirelli was founded in Milan, Italy, in 1872. It has been publicly listed on the Borsa Italiana since 1922 and shifted to focus exclusively on tyre manufacturing for consumers after divesting from other sectors like fashion and energy. Key milestones include over 110 years in motorsports, current roles as exclusive tyre supplier for Formula 1 and World Superbike, and expansion to 18 plants with 75 million tyre capacity by 2024.

Product Lines

Manufacturing

Pirelli operates 18-19 manufacturing plants in 12-13 countries across Europe, Asia-Pacific, Latin America, and North America. Production capacity is around 75 million car tyres annually as of 2024. Manufacturing is fully in-house with a focus on high-value products.

Notable Products

• P Zero - Ultra-high performance tyre used in Formula 1 dry conditions and supercars.
• Cinturato - High-end all-season tyre for wet conditions, supplied to premium automakers.
• Sottozero - Winter tyre for high-end vehicles, used in WRC racing.
• Diablo Supercorsa - Track-focused motorcycle tyre for superbikes.
• Scorpion Zero - Performance SUV tyre for luxury 4x4s.

Reputation

Pirelli is regarded by enthusiasts and professionals as a top premium tyre brand, excelling in high-performance, grip, and motorsport credentials like Formula 1 supply. It holds over 50% market share in prestige original equipment tyres. Some users note higher prices and occasional complaints about wet traction in standard lines compared to competitors.