Planoly

Active

Country: United States (US)
Founded: 2015
Developer: Planoly (founded by Brandy Pham)
Pricing: Freemium
Open source: No
Platforms: iOS, Android, Web

Indexes

Social Media Clients

Overview

Planoly is a visual planning and scheduling tool designed to help creators, agencies, and brands manage their social media presence across multiple platforms. It allows users to plan, schedule, and publish content while maintaining a cohesive visual strategy. The platform is known for its visual grid planning interface and serves over 8 million content creators, offering both free and paid tiers with varying levels of functionality and multi-account management.

Key Features

Visual Grid Planning - Plan and visualize Instagram and Pinterest content on a calendar grid before publishing.
Multi-Platform Scheduling - Auto-post to Instagram, TikTok, YouTube, LinkedIn, Facebook, X, and Pinterest from a single workspace.
Content Inspiration & Discovery - Discover user-generated content by username or hashtag to find regram opportunities and content ideas.
Analytics & Performance Tracking - Review content performance metrics and export analytics data as CSV files for strategic planning.
Team Collaboration - Invite multiple team members to collaborate on content planning and management depending on plan tier.
AI Caption Writer - Generate captions automatically using AI assistance available in higher-tier plans.
Media Library & Stock Images - Access organized media storage and stock image integration for content creation.
First Comment Scheduling - Schedule comments to appear immediately after post publication for engagement optimization.

Pricing

Plan	Price	Includes
Personal (Free)	$0	1 social profile, 10 uploads/month, basic Instagram analytics, 1 user
Starter	$11.25/month (billed annually) or $13/month	1 social set, 60 uploads/month per profile, video and GIF uploads, analytics, comment management, auto-post first comment, Canva integration
Growth	$20/month	1 social set, unlimited uploads, 2 team members, full Multi-Channel Workspace access, AI caption writer, media library, stock images
Professional	Not specified	Unlimited uploads, multi-user access, full Multi-Channel Workspace features

Platforms & Requirements

Planoly operates as a web application accessible via desktop browsers and mobile apps on iOS and Android. The mobile app provides core functionality including visual planning, scheduling, and the discover feature. The web dashboard offers comprehensive analytics and workspace management. Multi-Channel Workspace features are available across all platforms but require higher-tier paid plans.

Integrations & Ecosystem

Instagram
TikTok
YouTube (including Shorts)
LinkedIn
Facebook
X (formerly Twitter)
Pinterest
Canva
Linkit (link-in-bio landing pages)
CSV export for analytics

Alternatives

App	Difference
Buffer	Focuses on social media scheduling with stronger analytics and team collaboration features, less emphasis on visual grid planning.
Later	Offers visual planning similar to Planoly but with more advanced influencer marketing and shoppable post features.
Hootsuite	Enterprise-focused social management platform with broader platform support and more robust reporting, steeper learning curve.
Meta Business Suite	Native Facebook and Instagram management tool with direct platform integration but limited visual planning and cross-platform scheduling.

Reputation

Planoly is widely recognized as the pioneering visual planner for Instagram and has built a strong user base of 8 million creators. The platform is praised for its intuitive visual interface, ease of use, and seamless content scheduling experience. Users appreciate the free tier for basic planning and the affordable pricing structure. Criticisms include limitations on the free plan (10 uploads/month), the need for higher-tier subscriptions to access advanced features like AI caption writing, and occasional feature gaps compared to more enterprise-focused competitors.

Sources (6)