Plum Paper

Overview

Plum Paper is a stationery company specializing in personalized planners, journals, notebooks, and related accessories sold via direct-to-consumer e-commerce. Based in California, it focuses on customizable paper products with patterns and designs. The company was acquired in 2021 by CCL Industries and operates as part of its Avery division.

History

Founded in 2014 by Kristina Kardous in California, initially producing note cards and wedding invitations. Expanded into planners and notebooks, which became its core offerings due to customer demand. Acquired by CCL Industries in July 2021; grew to acquire its first warehouse and printing press.

Product Lines

Manufacturing

Products are handmade from start to finish at the company's headquarters in San Diego, California. Previously used basic printers before investing in a large-scale printing press upon moving to its first warehouse.

Notable Products

• Custom Planners - Personalized planners in various formats including daily, weekly, and monthly layouts.
• Personalized Journals - Customizable journals with user-selected covers and interiors.
• Planner Stickers - Adhesive stickers designed to complement planners with patterns and labels.
• Note Cards - Personalized cards for handwritten notes and invitations.

Reputation

Plum Paper is regarded positively by customers for its personalization options and quality handmade products, particularly planners that receive strong feedback. Enthusiasts appreciate the organic growth and customer-driven evolution. Some note higher price points compared to mass-produced alternatives, but loyalty remains high post-acquisition.