Powerflex Skateboards
ActiveOverview
Powerflex Skateboards is a skateboard wheels brand originally launched in 1975 and revived in 2015. It produces urethane wheels in various sizes, including the revived Powerflex 5 series and newer Gumball Core wheels. The brand holds historical significance in skateboarding for introducing higher urethane quality and early support for women's skateboarding with pro model decks.
History
Powerflex Skateboards was founded in 1975 in Huntington Beach, California, bringing improved urethane quality to skateboard wheels during an early era of the sport. The brand faded but was reignited in 2015 by Jim Gray, who reintroduced the classic Powerflex 5 wheels. It has since expanded with new wheel series like Gumball Core while maintaining ties to its heritage, including support for ladies' skateboarding.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Powerflex 5 Wheels | Classic urethane skateboard wheels | $30 - $50 |
| Gumball Core Wheels | Newer core technology wheels | $35 - $55 |
| Ladies Pro Model Wheels | Wheels tied to women's pro decks | $30 - $50 |
Manufacturing
Products are manufactured in the United States, focusing on urethane wheel production. Specific details on in-house versus outsourced facilities are not publicly specified.
Notable Products
- Powerflex 5 - Original 1970s wheel formula revived in 2015, known for superior urethane quality.
- Gumball Core - Latest wheel series aiming to innovate on classic Powerflex performance.
- Ladies Pro Model Decks - Early supporter products including some of the first women's pro model skateboards.
Reputation
Powerflex is regarded by skate enthusiasts for its historical role in elevating wheel quality in the 1970s and its revival preserving that legacy. Professionals appreciate the durable urethane and variety in sizes. It maintains a niche following tied to vintage skate culture, though it competes in a crowded modern wheel market.