Power-Stop Archery Targets

Overview

Power-Stop Archery Targets manufactures foam archery targets for indoor ranges, outdoor use, and broadhead hunting applications. The brand is positioned as a premium domestic manufacturer, distinguishing itself through in-house foam fabrication expertise and multi-sided target designs that extend product lifespan. Power-Stop serves the full spectrum of the archery market, from beginners to experienced hunters, competing on durability and American manufacturing rather than price leadership.

History

Power-Stop's heritage traces to American Excelsior Company, founded in 1888 as a packing materials manufacturer. The parent company evolved through more than 130 years to supply wood excelsior, cotton batting, foam rubber, polyurethane foam, and polystyrene filler across multiple industries. Power-Stop emerged as the company's archery division, leveraging decades of foam fabrication expertise to develop specialized targets. The brand introduced Curlex Excelsior bale targets, which have maintained market standards for over 30 years.

Product Lines

Manufacturing

Power-Stop manufactures all targets in-house in the United States, leveraging American Excelsior Company's proprietary foam fabrication capabilities. The company produces high-density layered polyethylene foam targets and Curlex Excelsior bales made from engineered aspen wood fiber material. This vertical integration in foam production is presented as a core competitive advantage enabling quality control and product longevity.

Notable Products

• 24" x 24" x 14" High-Density Foam Range Target - American-made layered polyethylene foam target with multi-sided design for extended use
• Curlex Excelsior Bale Targets - Large commercial-grade targets made from engineered aspen wood fiber, industry standard for 30+ years
• Broadhead Hunting Targets - Specialized targets engineered to withstand broadhead impact for hunter testing and practice

Reputation

Power-Stop is recognized within the archery community for manufacturing durability and American production, with dealers and consumers appreciating the build quality and extended product lifespan. The brand's primary strength is its heritage in foam fabrication and commitment to domestic manufacturing. Positioning emphasizes longevity and ease of arrow removal over budget pricing, appealing to serious practitioners and commercial ranges rather than price-sensitive consumers.