Precision Fuel & Hydration

Overview

Precision Fuel & Hydration provides personalized hydration and fueling solutions for athletes, including electrolyte supplements, carbohydrate products, and online tools like a Sweat Test and Carb Calculator. The brand originated from efforts to address individual hydration needs and expanded to fueling strategies. It serves endurance athletes through direct-to-consumer sales on Shopify, with products positioned in the mid-range segment averaging around $59 USD.¹²³⁷

History

Founded by Andy Blow, a former elite triathlete with a Sport and Exercise Science degree, after his personal hydration issues prompted development of sweat testing in collaboration with elite athletes. The company launched in 2011 as Precision Hydration, focusing on electrolyte supplements stronger than existing options. It rebranded to Precision Fuel & Hydration in January 2022 to encompass fueling products. In 2026, it became the official hydration partner for IRONMAN and IRONMAN 70.3 global series.¹²⁴⁵

Product Lines

Manufacturing

Manufacturing details are not specified in available sources. Products are developed in-house based on sweat testing and athlete needs, sold direct-to-consumer via Shopify.²³

Notable Products

• PH 1500 Electrolyte - Highest strength electrolyte mix for athletes with high sweat sodium loss.
• Sweat Test Kit - Free online tool and analyzer for personalized hydration assessment.
• Quick Carb Calculator - Tool to determine individual carbohydrate fueling needs.
• Carb Drink Mix - Electrolyte-carb combined drink for race fueling.

Reputation

Perceived as a specialist in personalized hydration among endurance athletes, with endorsement from elite triathletes and pros like IRONMAN champions. Strengths include science-backed tools and multi-strength products addressing individual needs unmet by competitors. Used by athletes in IRONMAN events following 2026 partnership.²⁴⁵⁶