Precor
ActiveOverview
Precor designs and manufactures commercial and home fitness equipment including treadmills, ellipticals, exercise bikes, rowers, and strength machines.125 Headquartered in Woodinville, Washington, the company has operated for over 40 years, serving fitness facilities and individual users with cardio and strength solutions.13 It positions itself as a provider of end-to-end fitness experiences for businesses and exercisers.1
History
Precor was founded in 1980 and launched its first product, a rower, in 1981.12 In 1983, it changed its name to Precor - Precision Corporation and gained recognition for innovative products.2 The company has provided fitness solutions for over 40 years and was acquired by Amer Sports in 2019.35
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Treadmills (Commercial & Home) | Durable cardio machines for gyms and homes | $2,000 - $15,000 |
| Ellipticals & Cross Trainers | Low-impact cardio equipment | $2,500 - $12,000 |
| Exercise Bikes (Upright & Recumbent) | Indoor cycling for fitness facilities | $1,500 - $8,000 |
| Rowing Machines | Full-body cardio rowers | $1,200 - $5,000 |
| Strength Machines & Power Racks | Commercial-grade resistance training | $3,000 - $10,000 |
Manufacturing
Precor manufactures fitness equipment in the United States from its Woodinville, Washington facility.14 Products are designed and produced in-house for commercial and home markets.1
Notable Products
- Precor Rower - First product launched in 1981, foundational to company history.
- Experience Series Treadmills - Commercial treadmills with advanced consoles and durability.
- AMT Adaptive Motion Trainers - Versatile cross-trainers allowing custom stride paths.
- Discovery Series Strength Machines - Plate-loaded and selectorized equipment for gyms.
- Home Ellipticals - Compact ellipticals designed for residential use.
Reputation
Precor is regarded by fitness professionals for durable commercial equipment suited to high-usage environments.15 Enthusiasts note its reliability in cardio machines like ellipticals and treadmills, though some home models receive criticism for higher price points relative to consumer brands.34 The brand maintains a solid industry presence with over 40 years of operation.2