Prime Line

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Overview

Prime Line is a manufacturer and supplier of promotional products, offering over 1700 items across 15 categories. It features exclusive brands such as MopToppers, Leeman New York, Rubik's, and BUILT, along with various product collections. The company operates in the consumer goods and manufacturing sectors, focusing on fully custom products for promotional use.

History

Prime Line was founded in 1980 and is headquartered in Bridgeport, Connecticut. It has grown to offer more than 1700 products across 15 categories, introducing exclusive brands and collections over time. In recent years, it became part of alphabroder, a larger apparel and promotional products company generating over $1.4 billion in 2020 sales.

Product Lines

Product LinePositioningPrice Range
MopToppers (screen cleaners)exclusive promotional brand$2 - $10
Leeman New York (bags and accessories)exclusive fashion-oriented collection$5 - $30
Rubik's (puzzle cubes)exclusive licensed puzzles$10 - $25
BUILT (drinkware and tech)exclusive functional accessories$8 - $40
Custom Apparel (branded clothing)fully customizable promotional wear$5 - $50

Manufacturing

Prime Line manufactures promotional products primarily in the United States, with headquarters and operations based in Bridgeport, Connecticut. Specific details on in-house versus outsourced production are not publicly detailed, but the company emphasizes fully custom production capabilities.

Notable Products

  • MopToppers - Magnetic screen cleaners shaped as characters for promotional gifting.
  • Rubik's Cube - Licensed promotional versions of the classic puzzle cube.
  • Leeman New York Totes - Customizable tote bags in the exclusive fashion collection.
  • BUILT NY Wallets - Slim wallets and tech organizers for branding.

Reputation

Prime Line is recognized among promotional product distributors for its extensive catalog and exclusive brands like Rubik's and MopToppers. Professionals value the customization options and variety across categories. Some note dependency on parent company alphabroder for distribution reach.

Sources (6)
  1. https://www.zoominfo.com/c/prime-line-inc/122798643
  2. https://primelineus.com/about-us/
  3. https://www.datanyze.com/companies/prime-line/122798643
  4. https://primelineparts.com/about-us/
  5. https://www.cbinsights.com/company/prime-line
  6. https://www.bbb.org/us/ca/redlands/profile/builders-hardware/prime-line-products-1126-850050278