Primera Capital

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Overview

Primera Capital is a venture capital firm based in Oakland, California, managing a $100 million fund focused on early-stage transformative technology companies in sectors such as Enterprise/SaaS, Consumer/Retail, Healthcare, Security, Ecommerce, and Education.¹²³ It invests at Seed, Series A, and Growth Equity stages across regions including North America, Canada, France, Israel, and India, with a portfolio of 43 companies and notable exits like Chegg IPO and acquisitions of VMWare and Fandango.¹

History

Primera Capital was founded in 2007 and has been investing for over two decades from its base in Oakland, California.¹³ The firm launched a $100 million fund with a flexible structure that avoids traditional limited partner return timelines, enabling longer-term support for portfolio companies.¹² Key milestones include building a 43-company portfolio and achieving exits such as the 2013 Chegg IPO and acquisitions of VMWare and Fandango.¹

Reputation

Primera Capital is recognized by investors for its flexible fund structure and track record of successful exits in technology sectors.¹² Professionals note its stage-agnostic approach and focus on visionary entrepreneurs across diverse geographies as strengths.¹ No specific criticisms are detailed in available sources.

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