Princess

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Overview

Princess Hockey is a Dutch hockey equipment manufacturer founded in 2003 that produces hockey sticks, shoes, bags, and accessories. The brand operates in multiple countries, including a significant presence in South Africa, and positions itself around high-quality materials and distinctive product design. The company has built recognition through Olympic-level equipment and maintains an active market presence across at least 10 countries.

History

Princess Hockey was founded in 2003 in the Netherlands. The brand gained early recognition by supplying equipment to athletes at the 2008 Beijing Olympics. The company expanded its product range beyond sticks to include shoes, bags, and accessories. A South African operation, Princess Sportsgear, began focusing on hockey products around 2005 under owner Aad Ouborg, a former Hoofdklasse hockey player, and has grown to serve markets across multiple continents.

Product Lines

Product Line	Positioning	Price Range
Hockey Sticks	Performance-oriented sticks for competitive players	$150 - $400
Hockey Shoes	Specialized footwear for on-court performance	$80 - $200
Hockey Bags	Equipment storage and transport	$60 - $250
Protective Gear	Gloves and shin guards for player safety	$40 - $150
Hockey Accessories	Supporting equipment and apparel	$20 - $100

Manufacturing

Princess Hockey manufactures products using high-quality materials, though specific details about in-house versus outsourced production are not publicly detailed in available sources. The company operates from its headquarters in Nijkerk, Netherlands, and maintains operations in South Africa through Princess Sportsgear.

Notable Products

2008 Beijing Olympics Sticks - Blank sticks supplied to Olympic athletes, establishing the brand's credibility at elite competition levels
Princess Hockey Sticks - Core product line known for quality construction and performance characteristics
Princess Hockey Bags - Equipment bags designed for transport and storage of hockey gear

Reputation

Princess Hockey is recognized as a quality-focused Dutch brand with a strong reputation in European and South African markets. The brand is known for using high-quality materials and has established credibility through Olympic-level equipment supply. The company maintains active sponsorships of professional players and positions itself toward players seeking distinctive, performance-oriented equipment rather than mass-market alternatives.

Sources (9)