Priority Bicycles

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Overview

Priority Bicycles is a direct-to-consumer bicycle manufacturer specializing in low-maintenance commuter bikes equipped with belt drives, puncture-resistant tires, and rust-proof components. Based in New York City, the company targets everyday riders, hotel fleets, and corporate campuses with models for adults and children. It gained initial traction through Kickstarter campaigns and maintains a focus on minimizing maintenance needs compared to traditional chain-driven bicycles.

History

Priority Bicycles was founded in 2014 by Dave Weiner, a former software company CEO, after he identified a gap in hassle-free commuter bikes. The company launched its first model, the Priority Classic, via a Kickstarter campaign in July 2014, raising $556,000-$565,000 and selling over 1,200-1,500 units. Subsequent Kickstarter campaigns were also fully funded, and Priority expanded to 12 models while implementing over 300 hotel and brand fleets worldwide.

Product Lines

Product Line	Positioning	Price Range
Classic (Commuter)	Urban commuting bike	$700 - $1,000
Current (E-Bike)	Electric commuter	$2,000 - $3,000
Continuum Onyx (All-road)	Versatile gravel bike	$2,500 - $3,500
Tare (Lightweight touring)	Long-distance adventure	$2,000 - $2,800
Kids Bikes	Children's low-maintenance models	$400 - $700

Manufacturing

Frames are manufactured in China, while design, painting, and final assembly occur at the company's New York City facility. Bikes incorporate components like Gates Carbon Drive belts for reduced maintenance. Production supports direct-to-consumer sales and customized fleet orders.

Notable Products

Priority Classic - Original belt-drive commuter bike launched via Kickstarter in 2014.
Priority Current - E-bike model with integrated battery and belt drive for urban use.
Continuum Onyx - Carbon frame all-road bike with Gates belt and wide tire clearance.
Tare - Lightweight bikepacking bike designed for extended tours.
Gem (Kids) - Children's bike with belt drive and adjustable fit.

Reputation

Priority Bicycles is recognized by cyclists for reliable low-maintenance designs using belt drives and puncture-resistant tires, appealing to commuters avoiding chain upkeep. Professionals note its success in fleet deployments for hotels and campuses due to durability in varied conditions. Some enthusiasts critique limited model variety and higher pricing relative to big-box alternatives, though direct sales keep costs below traditional retail.

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